BrytonPick - FLOSS in Seconds was officially launched at the Beverly Hilton Hotel on Oscar night in celebration of the 81st Annual Academy Awards.

Many of Hollywood's biggest stars stopped by the lounge to check out the new fashion in oral hygiene. Joining the soiree was Oscar winner Martin Landau, the world’s most downloaded personality Cindy Margolis, Dancing with the Stars contestant Steve Guttenberg, Apprentice star Stephen Baldwin, Oscar nominated Director for “Waltz with Bashir” Ari Folman, and Grammy winning artist Colby O’Donis. Also at the event were Tracey Edmunds, Ted Danson and his Oscar winning wife Mary Steenburgen, Bai Ling, Oscar Winner Sir Ben Kinglsey, Ricky Schroader, Shar Jackson, the winner of the evening’s Spirit Award: The Black Eyed Peas, twice Oscar nominated Carol Connors and Susan Sullivan just to name a few.

Upon launching Brytonpick, Toothguard Dental Instruments has also introduced a campaign intended to raise awareness on the importance of oral hygiene.

It is vital to inform people about proper oral hygiene since periodontal disease, also known as Gum Disease, is a serious infection that will affect about 75% of the population at some point in their life. It is impossible to prevent and treat periodontal disease without perfect oral hygiene habits. Though most people brush daily, many fail to floss consistently, leaving the interdental spaces full of bacteria. Brytonpick is the perfect product for these dilemmas as it can quickly and easily remove food and bacteria from in between teeth.

“In our fight to promote better oral hygiene, we first turn to celebrities for help," says Tom Logar, President of Toothguard Dental Instruments. “The motion picture industry has extremely high standards and an understanding of the importance of maintaining a healthy and beautiful smile. Celebrities are constantly in the spotlight, and because of the publicity they receive, it is essential that they are always able to flash a confident smile – no matter where the cameras may find them!"

BrytonPick’s purpose is to make day-to-day oral hygiene simpler and less time consuming, especially when away from home. It is also a comfortable interdental solution for people that do not, or cannot floss regularly.

Some of the product’s great features include that it is discreet to use in any situation, reusable, portable as well as recyclable, and environment friendly.

Toothguard Dental Instruments’ next move in its fight for proper oral care is to give gifts to celebrities that are devoting time to environmental awareness on Earth Day. We are also gifting celebrity mothers for Mothers Day.

Brytonpick is available in selected stores and online at www.brytonpick.com.